Two words were in my mind when I made this ad: upbeat and energetic. I wanted to show off what Rundle Mall had to offer, not just in terms of shopping, but in cultural landmarks, history, food and greenery, and make it seem like a lively and fun place to shop.
The music is 'Positive Lift' from the Royalty Free Music collection (I do not own it) and the moment I listened to it, I knew it was perfect for this video.
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