Saturday, 1 November 2014

esSCENTial touch Logo

I was assigned the task of developing a new logo for a natural beauty salon called esSCENTial touch on They came up with an initial idea of a tree shaped into a female figure with curly hair. I took that idea and developed various different poses and hairstyles in the shape of curled leaves. Eventually, they provided me a sample of their font to use, a particular pose and hairstyle that they wanted, which allowed me to shape the logo more in their desired direction. They particularly liked the idea of contrasting coloured leaves to give the hair curls more variety than plain green.


EDIT: After some time, the client decided upon a final concept they wished to use. A few modifications were made to the arms and body, particularly to add a hole in the crook of the left arm while lengthening the right until it went down to the waist, and colouring the body brown to match the tree motif.

Passionate By Design Logo

A wedding sign company called Passionate By Design asked me to design a new logo for their company on Their specialty being weddings, I initially started with symbols of romance, deep reds and cursive writing. Usage of fairies, sparkles and ribbons was also initially desired. As the project developed, the client requested changes, such as the use of a circular logo with damarks, sans-serif font styles, replacing the reds with purples, the inclusion of a bride and groom and, finally, a paint brush.


Free Drummer Logo

A personal branding company called Free Drummer commissioned me on to develop a logo for their website. They requested the logo coloured in black, blue and burnt orange, be lively and energetic and feature a drum prominently in their design and, as the project progressed, include a woman using them. I developed a few different designs, using various styles of drums and woman drumming on them. The project focused particularly on getting the drums and woman to their exacting specifications.


Crowther Communications Logo

I was hired by Crowther Communications on to develop a few logo for their company. One was a full colour logo to be used in emails and business cards and the other was a black and white one to be used on letterheads and stationary. I developed a couple of initial logos in red and black, using wave designs to indicate communications, but the client loved the first initial design I developed for them so much, they ended up going with it.