Tuesday, 30 December 2014

My Kind of Balance Logo

A client on Freelancer.com invited me to work on a logo for a women's group, My Kind of Balance. According to the provided brief, the group helps middle-aged women balance their professional and family lives, so I developed my initial round of logos off of that concept, using imagery such as women balancing and scales with a baby on one end and a briefcase on the other. I also used art pieces for inspiration, such as the Johannes Vermeer piece, 'Woman Holding a Balance'.


The client then specified that they would just like a simple text logo using a handwritten font. With the new requirements, I developed a new round of concepts, using various font styles and arrangements with a turquoise, black and silver colour palette.


The client quite liked the design of the second, but wanted to try some other fonts. I tested a few variations and, finally, we reached a finalized design that they wanted in black and white.


ExpressTheReal.Me Flyer

I was commissioned by a client on Freelancer.com to develop a flyer for their temporary tattoo company, ExpressTheReal.Me. They already had a website up and running and they wanted a flyer to match it aesthetic-wise and direct traffic to it, both by listing the address and showing off their products. I came up with a few variations using their website as a base, displaying different combinations of the tattoos on their sheets and them applied to the body.


cloak.me Logo

A client contacted me through email requesting a logo for a company he was working with called cloak.me, a VPN provider. A simple black and white picture logo was what was requested. I tried a few variations using shields, locks and cloaks concealing or locking mice and monitors, but my particular focus was using a 1920's film noir aesthetic, using a Bogart/Dick Tracy-style fedora and trenchcoat, to advantage of the black and white colour scheme. In the end, my client loved the design and picked it straight away.


Harris Black Logo

I was approached by a client on Freelancer.com who wanted me to design a logo for a company of theirs, Harris Black Superannuation Administration. They had an existing logo, but wanted something similar yet new for their new service. Using the existing logo as a base, I developed a few different designs of the letters HB as well as a box like they used along with an orange colour palette. After a little while, the decision was made to switch to purple, which the final few concepts included.


UA Development Logo and Website Mockups

I was commissioned by a client on Freelancer.com to create a logo and website mockup for a software distribution company called UA Development. He provided me with a requested colour palette and I went to work, using various kinds of designs to represent their business, including discs, cases and boxes, along with some digital font formats for the company name.


Eventually, a design was chosen and I started developing mockups for what is intended to become the company website. Using some examples the client wanted his website to match, I developed a range of concepts that laid out how he wanted the information to be presented. As the concepts developed, he delivered a list of his services and content so it can be added into the concepts.